With over 25 years of communications experience on both the client and agency side, Victoria has worked with clients in many industries. Her experience ranges from corporate, marketing, and financial communications to stakeholder and community relations, public affairs, media training and crisis and issue communications. For over ten years Victoria has lead communications consultancy GoldFenix Communications (www.goldfenix.com) and has provided communications and marketing counsel to seniors executives in corporations and organizations of all sizes and to military officers. She has provided communications counsel and direction to the Bank of Canada for the issuance of two series of bank notes.
Victoria began her career as a financial analyst with investment counselors and then entered the communications profession at Merrill Lynch. There she managed the company’s external and internal communications including corporate rebranding, media relations, sponsorships, advertising, and marketing research.
Later as a communications consultant, Victoria counseled corporate executives and senior management in the areas of corporate, financial and crisis communications, and issues, reputation and brand management. Client industries ranged from brokerage, banking and financial services, cable television, courier, high technology and telecommunications, law, energy and resources, retail, printing and packaging to sports, wine, food and automotive. She also led the communications team for the Slaight-Bitove group to win the NBA franchise – the Toronto Raptors. Victoria directed communications for the franchise until it was officially named. Communications included designing, directing and managing the national “Name Game” to choose the team’s name, the subsequent new name/brand global launch and issues management.
In 1996 Victoria joined Microcell Telecommunications as Director of Corporate Communications. She was instrumental in the launch of a number of Microcell companies and services including Microcell’s wireless service – “Fido”. She directed communications for the company’s initial public offering, which took place in Canada, the United States and Europe. Until her departure from Microcell in December 2002, Victoria was a corporate spokesperson, and advised senior management on all aspects of communications.
Victoria then led the corporate and marketing communications practice in a Toronto advertising agency and was also a judge for the $1 million Alcan Prize for Sustainability.
Most recently, Victoria was honoured to produce two Queen Elizabeth II Diamond Jubilee Gala events at Roy Thomson Hall for the Lieutenant Governor of Ontario.
Victoria completed the Institute for Corporate Directors’ Not-for-Profit Board Governance Course, is on the Board of the Conference of Independent Schools of Ontario and is a recipient of the Queen Elizabeth II Diamond Jubilee Medal and the Lieutenant Governor’s Community Volunteer Award.